On the occasion of the Interlagos Grand Prix in Brazil, Viviane Senna and the Instituto Ayrton Senna unit the entire Formula 1 family, along with Ayrton Senna's friends and loved ones, in São Paulo to commemorate what would have been the driver's 50th birthday. To mark the event, 400 guests attended the Premiere of the documentary-film “Senna”, and discovered exceptional timepieces created by Hublot in support of Instituto Ayrton Senna.

Viviane Senna, Ayrton Senna's sister and president of the Instituto Ayrton Senna founded in 1994, has chosen the week of the Interlagos Grand Prix as the occasion to bring together only the closest of friends and family of Ayrton Senna to commemorate what would have been the 50th birthday of the driver, who tragically lost his life on the Imola circuit in 1994.

To mark this special event, Paramount Pictures have offered Viviane Senna the opportunity to screen the new documentary-film "Senna" directed by Asif Kapadia, produced by Working Title and Universal.

Given Hublot’s long-standing relationship with the Instituto, Vivianne Senna did not hesitate in asking the Swiss brand to participate in this event by unveiling an exceptional collection of new timepieces dedicated to the driver and enabling Hublot to continue to support the Instituto:

The King Power Ayrton Senna, a split second chronograph movement with power reserve indicator - a limited edition of 500 numbered pieces, stamped with Ayrton Senna's signature - made entirely from materials used in Formula 1, such as carbon fibre for the case (a first for Hublot), ceramic, Nomex…This series is Act 3 in the friendship between Jean-Claude Biver, CEO of Hublot, and Viviane Senna which began in 2007. A friendship which has since raisedmore than 1 million US dollars for the Instituto Ayrton Senna.The King Power Tourbillon Ayrton Senna, 10 exceptional tourbillons manufactured entirelyby Hublot, 10 unique commemorative pieces with a different engraving on the case-back ofeach watch, showing one of 10 highlights in the driver's career, chosen by his sister andmother. Exclusive Limited edition for Brazil.The evening took place in the most luxurious of cinema complexes, located in South SãoPaulo: the Cinemark Bradesco Prime. 5 cinema screens simultaneously showed the film,followed by a dinner with entertainment from DJ Raul Boesel, a former racing driver who is nowone of the most sought-after DJs in South America.

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